COMMUNICATIONS SESSIONS
Monday, July 23
1:00 pm–2:00 pm
Finding Your Way Through a Crisis—10 Tips for Surviving Bad Stuff
Join communications pro William Teets as he provides a crash course in surviving your worst “workmare.”
Speaker:
-
William Teets, Communications Chief, Ohio Bureau of Workers’ Compensation
3:30 pm–4:30 pm
Communications Collaborations
Join AASCIF Communications Committee members for an hour of discussion of topics of your choice. This is a loose networking and discussion hour with no official presentation. Attendees are encouraged to bring questions and ideas for discussion, critiques and advisement and attendees from all disciplines are welcome to join in.
8:00 am–8:30 am
Opening Remarks and Presentation of the 2018 AASCIF Communications Awards
(General Session)
10:00 am–11:00 am
Storytelling With Reluctant Heroes
Establishing listening posts, garnering executive buy-in, overcoming reluctance, learning how to leverage. Creating a trove of customer case studies, uncovering the stories, convincing people to participate.
Panel:
-
Kelly Barden, Director of Corporate Communications, MEMIC
-
Jeremiah Bentley, Vice President of Marketing & Customer Engagement, Texas Mutual
-
Michelle Karn, Director of Corporate Marketing and Communications, The Beacon Mutual Insurance Co.
-
Claudia Sanchez, Marketing Manager, New Mexico Mutual
1:00 pm–2:00 pm
Opportunistic PR
Strike while the iron's hot: how to have the right content in the right place at the right time.
Speaker:
-
Lauren Casler, Communications Strategist, SAIF Corporation